With March Maddness being as popular as it is, PicksPal will be able to take advantage of one of the most social activities surrounding sports. They are offering a very social component to it's online rendering, as their widget will replace the big charts in dormitory hallways and men become mysteriously unproductive at work for the coming weeks. They turn their users into experts, and have a very good track record to prove that their users know what they're talking about.