iVillage, owned by NBC, has launched their social network, iVillage Connect. The social components that have been incorporated into the iVillage platform are pretty useful, and they've done well to support external widgets. Though their demographic isn't the largest in terms of widget use, sites like iVillage have proven transitional in overall Internet behavior when it comes to the trickle-down effect of early adopters, teenagers, and the rest of the world.